Curauá (Ananas erectifolius) is a typical plant in Amazon and easy to grow. Its fiber is extremely resistant (four times more than the sisal one), besides being ten times cheaper than the fiberglass. And more: is biodegradable and lightweight, being used in automotive components and other industry applications.
The cultivation of this plant has been changing the reality of many families in Vale do Jari. Through the Curauá project, the small farmers get an important income source, being continuously guided by Grupo Orsa, from the multiplication of genetic material, selection of participating families, to technical assistance and help in commercializing the fiber.
The commercialization is done with Pematec-Triangel (headquarted in Santarém/PA), that purchases 90% of the fiber produced, for manufacturing auto linings, like: panels. side doors and trunk. With a guaranteed market and a great potential for expansion, is a solution both profitable and environmentally correct developed in the middle of Amazon.
After 4 years, it closed 2009 getting 49 families benefited, expanding the planted area for a total of 40 hectares, raising the annual production to 98 tons, that means a Gross annual income of more than R$ 390 mil.
"This was the greatest partnership created to benefit the farmers. And that thought about our independence. In spite of receiving support from Foundation technicians and all administrative support, we decide what we want.... now we are treated as the owners of our business. Not mentioning that my family will be able to live better and have a permanent income, assuring our livelihood."
Fernando Miranda – farmer from Vale do Jari.